UMC Quick Care

The Challenge

Too many people make the costly mistake of going to the ER for issues that can be easily handled by a visit to a Quick Care. UMC Quick Cares, located all around the valley, generate significant income for University Medical Center. While the hospital advertising is more life-saving and serious, Quick Care spots are traditionally comedic.

The Approach

(Sh)it happens. Broken bones, minor burns, stomach bugs and more. And when said shit happens, there's UMC Quick Care. It was seriously fun to work on this campaign, especially if you've known the sheer agony of stepping barefoot onto a Lego. We also included an idea on set the day of the shoot, with a shout out the Vegas Golden Knights as youth hockey has become exceedingly popular here in Las Vegas. Fun fact: After years of failure, I finally sold and produced a potty joke!